Israeli company Tanin Production & TV has enlisted New York-based MY Tupelo Entertainment to represent its output of formats, including Money Bus and Money Moon, in the U.S.
The first formats in the deal are Money Bus, Meal or No Meal, Go to Hell and Money Moon, with MY Tupelo representing the titles exclusively in the U.S.
Tanin Production, led by Gili Golan, is known for its international formats, including the reality game show Upgrade, now sold to Armoza Formats, and The Money Pump, which is set for a CBS pilot in the U.S., produced by ITV Studios America.
MY Tupelo is a joint venture between Michael Yudin’s (pictured above) MY Entertainment and sports and entertainment production company Tupelo-Honey Raycom.
The move to partner with an Israeli company is part of Tupelo’s strategy to pursue creative ventures in emerging format markets, and recently licensed concepts from Turkey and the Nordic region.
“MY Tupelo believes that working with talented, like-minded producers — such as Gili Golan and Tanin — to create original content for the international market brings new value to rights-holders,” said MY Tupelo’s president Yudin. “I believe the combination of Gili’s creative instincts and our strong relationships with U.S. buyers and knowledge of the American viewer will be a powerful one.”
“MY Tupelo’s reputation, not just with the U.S. networks but also within the advertising community, puts it in an exceptionally strong position and was one of the many reasons we decided to enter into this partnership,” added Golan. “As digital channels continue to grow while production budgets shrink, finding new and innovative ways to bring quality content to the screen has become an imperative.”