TV

NGCI to launch Nat Geo People

National Geographic Channels International is planning to launch new channel Nat Geo People in 50 countries early next year, with programming set to include David Rocco's Dolce Vita (pictured).
September 30, 2013

National Geographic Channels International (NGCI) is planning to launch a new channel, Nat Geo People, in 50 countries early next year.

Nat Geo People will replace Nat Geo Adventure in those markets where it was available, and will air across Europe, the Middle East and Asia-Pacific.

The channel will offer programming that shows the journeys of “fascinating people” and subcultures from around the globe, with titles including David Rocco’s Dolce Vita (pictured above), Food Lover’s Guide to the Planet, Ladyboys, Don’t Tell My Mother and Hook, Line & Sisters.

Nat Geo People’s content and programming strategy will be headed up by Hamish Mykura, NGCI’s exec VP and head of international content, with programming teams in local markets providing input to NGCI’s global content hub team.

“National Geographic has covered stories of people from around the world for 125 years, and the international launch of Nat Geo People is a natural, strategic extension for NGCI, offering an exciting new way to deliver this kind of content with heart and impact,” said Ward Platt, CEO of NGCI.

Mykura added: “Nat Geo People will bring viewers emotional and entertaining true stories of real people; think of it as ‘real TV’ as opposed to reality TV. Our focus is on compelling characters who take you into riveting subcultures and on exhilarating adventures. Nat Geo’s female viewers enjoy shows about people and cultures and we wanted to give those stories a home.”

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