UK broadcaster ITV2 has tapped Sony Pictures Television’s UK joint venture Gogglebox Entertainment to produce a horror game show format called Release the Hounds.
The one-hour format will launch in late October as a special, and will be hosted by UKTV and radio presenter Reggie Yates.
Release the Hounds takes three contestants and puts them in the forest, where they have to unlock chests full of prize money. But to get the keys to the chests, they have to enter a field of crucified scarecrows, go underneath the floorboards of a deserted cabin and more creepy obstacles, including running from a pack of hounds that are trained to guard the money.
Yates will communicate with the contestants from outside the forest, following their progress throughout their night.
The executive producers of Release the Hounds are Gogglebox founders Adam Wood and Mat Steiner.
“Release The Hounds combines horror with a gameshow,” said Angela Jain, ITV’s director of digital channels and acquisitions. “It’s genuinely scary and funny in equal measure and just perfect for Halloween.”
“Release The Hounds dials the television scare-o-meter up to new levels,” added Wood. “To escape with the money contestants not only have to overcome terrifying challenges but also the primeval fear of being chased – they deserve every penny they get.”
Sony Pictures Television will bring the format to MIPCOM.