Discovery Communications is launching an online video network devoted to humorous and educational series about animals.
Revision3, TestTube and SourceFed’s Animalist will debut with a slate of 15 short-form digital series amounting to more than 600 hours of content and seven million monthly streams. The programs will be available to view via Animalist.com as well as across YouTube, Xbox and mobile platforms.
“Cats riding donkeys defined the early days of animal videos on the ‘net, but today’s viewers want much more,” said Jim Louderback, head of Discovery Digital Networks, in a statement.
Programming will focus on both wild and domesticated animals and includes My Cat From Hell featuring Animal Planet personality Jackson Galaxy; Lil’ BUB’s Big SHOW, a weekly talk show starring the celebrity cat and guests that range from hamsters to Whoopi Goldberg; Discovery Sharks, a series comprising HD footage from Discovery’s archives; the comedic voice-over series Animals with Low Self-Esteem; and Big Cat Rescue, an educational look at a big cat rescue sanctuary in Tampa, Florida.
Check out Animalist‘s complete line-up here.