A market dedicated to online video programming and web series will debut during MIPTV in Cannes, France next April.
MIP Digital Fronts is due to take place on April 9 in the Palais des Festivals, showcasing high-quality content aimed at online and mobile app-based audiences. The day-long program of curated, 45-minute screenings will cover unscripted, scripted, shorts, formats, games and animation for both kids and adults, as well as on-stage interviews with producers and related parties.
“As the quality of online video entertainment has evolved, the critical mass of audiences and advertisers has now been reached, creating a sustainable marketplace for digital online production and distribution,” said Laurine Garaude, director of MIPTV organizer Reed Midem’s TV division, in a statement. “We are simultaneously building a market for digital studios, while creating a platform for traditional television and film studios to leverage their digital programming and production assets during the market.”
MIPTV is creating a special MIP Digital Fronts accreditation pass for first-time media buyers, brands and advertisers looking to invest and finance original online content. The event will also host the International Digital Emmy Awards.
The 51st annual MIPTV takes place April 7 to 10.