This year’s edition of content market MIPCOM has continued the upward trend of the last couple of years, with organizers Reed MIDEM reporting that some 13,500 international delegates attended the event over the course of the past week.
Those numbers are up from 2012, in which approximately 12,900 delegates attended. The 2012 numbers were also an uptick, as organizers counted some 12,500 delegates in 2011.
While delegates attending in 2012 hailed from 104 countries, this year Reed MIDEM says international delegates came from “over 100 countries.” The organizers added that international acquisition executives numbered at 4,623, of which over 1,000 were digital buyers.
This year’s country of honor, Argentina, sent 98 exhibiting companies, and a delegation of 283 executives. Last year’s country of honor, Canada, was represented by 252 companies.
Media Mastermind keynote speakers at MIPCOM 2013 included FremantleMedia CEO Cecile Frot-Coutaz, Bravo and Oxygen Media president Frances Berwick, Dreamworks Animation CEO and MIPCOM Personality of the Year Jeffrey Katzenberg, and Relativity Media founder and CEO Ryan Kavanaugh.
Celebs in tow to tout unscripted projects included supermodel Naomi Campbell, in town to talk up Shine America’s model competition The Face, being shopped internationally by Shine International; and Karl Pilkington, making the rounds to promote his upcoming series, The Moaning of Life, produced by Me & You Productions and Rounded Productions, and distributed by BBC Worldwide.