Reality producer Eyeworks USA has promoted executive VP of development Brant Pinvidic to the newly created role of president.
In addition, the company has established a new board of directors comprised of co-CEOs JD Roth and Todd A. Nelson; chief operating officer Ross Weintraub; and Pinvidic.
Pinvidic’s appointment will allow Roth, Nelson and Weintraub to focus on strategic direction in the U.S. and abroad, as well as global IP and corporate initiatives for the Eyeworks Group.
“With hundreds of employees, and hundreds of hours of programming in development and production each year, we need a superstar with great sales and producing experience, infectious enthusiasm and a genuine love for our business who can work with us to lead Eyeworks USA,” Roth said in a statement.
“We know Brant is that guy, and we’re thrilled to continue to collaborate with him, creating content that moves people and can change their lives in a real way.”
“JD and Todd built a company focused on growth, creativity, and – what is the key to the kingdom for Eyeworks USA – transformation,” added Pinvidic. “And they’ve never been afraid to take risks or to be noisy. Being part of the fabric of the global Eyeworks organization, we are better positioned for growth than ever before.”
Prior to joining Eyeworks USA five years ago, Pinvidic was senior VP of programming and development for U.S. cable network TLC, where his credits included the reality hit Jon & Kate Plus 8.
Eyeworks USA, formerly known as 3 Ball Productions, produces reality and non-fiction programming for broadcast and cable networks. Its production slate includes season four of Extreme Weight Loss for ABC, season four of Bar Rescue for Spike, season five of My Cat From Hell for Animal Planet, and new Oxygen series My Big Fat Revenge.