(Pictured left to right: Charles Wace, Melanie Leach, Lorraine Heggessey, Huw Eurig-Davies)
UK indie Twofour Group is set to merge with Boom Pictures, in a deal that sees Twofour Broadcast, Twofour Rights and Twofour Digital’s senior executives taking on key roles within the Boom group.
The companies will continue to work out of their respective headquarters – with Boom in Cardiff and Twofour in Plymouth – and the Twofour labels will keep their names and branding.
Twofour executives will either stay on in their current roles or take on Boom Pictures Group roles, and will become shareholders in the company.
Charles Wace, CEO of Twofour Group, will step back from his role but will remain involved with the Boom Pictures Board as non-executive chairman of Twofour and a non-executive director of Boom Pictures, while Melanie Leach will stay on as MD of Twofour Broadcast, and will become an executive director of Boom Pictures with a seat on the board
Mark Hawkins will continue in his role as MD of Twofour Digital and Rocket Science, and will become an executive director of Boom Pictures with a seat on the board; Andy Mackenzie continues as creative director of Twofour Broadcast; Anthony Hughes, currently commercial director of Twofour, will become commercial director of Boom Pictures, working across the group, and will continue to head up Twofour Rights; and Tim Jackman, previously legal and business affairs director at Twofour Group, will now become the legal and business affairs director for Boom Pictures.
Charles Wace, founder and CEO of Twofour Group, said: “Lorraine and Huw are building a fast-growing dynamic media group in Boom Pictures, that is set to become a leading force in the UK and internationally.
“In looking at the future of Twofour’s business, the attraction was the backing of LDC, one of the UK’s leading and most experienced private equity firms, combined with Lorraine’s leadership and vision. This ambitious partnership is the ideal platform to help take Twofour to the next stage in its life.”
The addition of the Twofour group grows Boom’s programming, which launched in 2012 with a focus on comedy and drama, to now include entertainment and features, with titles including ITV’s Splash!, Alex Polizzi’s The Hotel Inspector and Educating Yorkshire now becoming part of Boom’s catalog.
Companies already under the Boom Pictures umbrella include Meerkats 3D makers Oxford Scientific Films; doc company Indus Films; branded content company Boomerang; comedy label Delightful Industries; drama company MainStreet Pictures; and Welsh-language children’s program maker Boom Pictures Cymru.
The deal also makes Twofour Rights the group’s in-house distribution arm and offers a growing production presence in the U.S., via Twofour Broadcast’s LA office. Twofour’s digital arm and its Abu Dhabi office will give Boom a presence in the Middle East.
The merger has been supported by UK private equity firm LDC, which invested in the development of Boom Pictures in 2012.
“Boom and Twofour fit together perfectly and have a similar positive culture, firmly rooted in the Nations and Regions,” said Lorraine Heggessey, executive chair and co-founder of Boom Pictures. “We have got off to a flying start in our first year, building Boom’s programming and attracting major comedy and drama talent. This deal will cement our position as a new leading player in the indie sector.”
“Importantly for us as a Welsh group, the synergy with Twofour as a company that has also grown its roots in the regions means that we have expanded our footprint, making the Boom Pictures group a key supplier outside of London,” added Huw Eurig Davies, deputy chair and co-founder of Boom Pictures.