Arts-focused U.S. cable network Ovation will return to the Time Warner Cable (TWC) and Bright House Networks platforms on January 1.
As part of a new carriage deal, the network will deliver 200 more hours of original arts programming next year, 250 hours of original programming per year by 2015, and then grow to 300 hours for each subsequent year of the term.
Last January, the cable platforms dropped Ovation from their line-ups due to its small amount of original programming. The company has since launched an in-house production unit, Ovation Studios, and has committed to air more original shows such as James Franco Presents, Fashion Fund and Broadway Bash.
“After losing carriage on TWC, we never stopped listening to what they had to say and responded to it,” said Ovation chief operating officer Chad Gutstein in a statement, adding that the net has committed to 750 hours of original arts programming over the next few years.
“We were intent on restoring Time Warner Cable’s belief in Ovation,” he continued. “Consumers demand that the arts belong on TV and Ovation has shown that the arts can encompass many things – from theater, film and music to graffiti, fashion and tattooing.”