Cheah Chee Kong has been named head of content, creative and marketing for Scripps Networks International’s Asia Pacific operations: Asian Food Channel, Travel Channel and Food Network.
Kong, also known professionally as CheeK, will be responsible for developing and executing programming strategies, original productions, and setting the creative and marketing direction for Scripps’ channels in the region.
He comes to Scripps Networks Interactive from The Group Entertainment, where he was a founding member and an executive vice president of creative. While there, he created, directed and exec produced the award-winning drama series The Kitchen Musical. Beginning his career at the former Singapore Broadcasting Corporation, he also served as executive vice president of Chinese language programming with Star TV Hong Kong, and held a variety of roles at MTV Asia, including senior vice president of creative and content.
As a writer, producer and director of content, CheeK’s debut feature, Chicken Rice War, picked up the Discovery Award at the 2001 Toronto International film Festival.
He will be based in Singapore and will report to Scripps Networks Interactive’s managing director for Asia Pacific, Derek Chang.
“CheeK’s appointment is part of the plan to build a deep and experienced management team as Scripps executes its growth plan in Asia,” said Chang in a statement. “His extensive knowledge of the region gives him a keen understanding of local tastes which will be instrumental as he leads our overall programming strategy and oversees the development of our local productions.”