Beyond, Seven Network form LA-based venture

7Beyond will feature content coproduced by Seven Productions and Beyond Productions, and has brought on Michael Krupat (pictured) as SVP of development.
October 21, 2013

Australian broadcaster Seven Network and international content company Beyond Productions has created a new venture to produce and shop programming for the North American market.

7Beyond, to be based in Los Angeles, will feature content coproduced by Seven Productions and Beyond Productions, and distributed by Beyond International.

The new venture has brought on Michael Krupat (pictured) as SVP of development. Krupat comes to 7Beyond from a stint as SVP, development and branded content at Ryan Seacrest Productions. Prior to that, he created the Food Network hit Chopped, and served as EP on OWN’s The Customer is Always Right and VH1′s Dad Camp.

Beyond Productions has several series on air in the U.S., with MythBusters recently enjoying its 10th anniversary on Discovery Channel, and Taboo and Deadly Women also in multiple seasons.

Seven Productions, meanwhile, is behind such hits as My Kitchen Rules and Border Security, among others.

“This business is expanding dramatically,” said Brad Lyons, director of network production for the Seven Network, in a statement. “A key focus for us is taking our ideas and our content further into international markets. This strategy involves partnering with strategic alliances such as this venture with Beyond. Beyond has a fantastic team and we are looking forward to creating great new content with them.”

“Beyond has a great reputation for developing innovative and sustainable formats for the American marketplace,” said John Luscombe, EVP and GM of Beyond Productions. “Joining forces with Australia’s largest producer and leading free to air network is a great way to expand our long standing production business in the United States.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.