TV

Keshet Canada taps Fadoo for “Marathon”

Keshet Canada and Fadoo Productions have signed a coproduction agreement to develop and produce Keshet's format Marathon (pictured) for the Canadian market.
October 24, 2013

Keshet Canada and Fadoo Productions have signed a coproduction agreement to develop and produce Keshet’s format Marathon (pictured) for the Canadian market.

Keshet International’s Canadian joint venture, led by Mark Rubenstein, selected Toronto-based Fadoo Productions to develop the Keshet docu-reality format in Canada.

Marathon follows six ordinary people, each with significant personal challenges and no athletic background, as they train over eight months to run a marathon.

“We are very pleased to have formed this partnership with Corey Russell and the team at Fadoo,” said Rubenstein, managing director of Keshet Canada, in a statement. “Corey is an outstanding television storyteller in the sports lifestyle genre, and the perfect partner to bring Marathon to Canadian television and digital platforms.”

The Israeli version of the show is produced locally by Endemol Israel for Keshet Broadcasting.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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