TV

Keshet Canada taps Fadoo for “Marathon”

Keshet Canada and Fadoo Productions have signed a coproduction agreement to develop and produce Keshet's format Marathon (pictured) for the Canadian market.
October 24, 2013

Keshet Canada and Fadoo Productions have signed a coproduction agreement to develop and produce Keshet’s format Marathon (pictured) for the Canadian market.

Keshet International’s Canadian joint venture, led by Mark Rubenstein, selected Toronto-based Fadoo Productions to develop the Keshet docu-reality format in Canada.

Marathon follows six ordinary people, each with significant personal challenges and no athletic background, as they train over eight months to run a marathon.

“We are very pleased to have formed this partnership with Corey Russell and the team at Fadoo,” said Rubenstein, managing director of Keshet Canada, in a statement. “Corey is an outstanding television storyteller in the sports lifestyle genre, and the perfect partner to bring Marathon to Canadian television and digital platforms.”

The Israeli version of the show is produced locally by Endemol Israel for Keshet Broadcasting.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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