Formats

TV3 Sweden orders local version of “How to Be”

Swedish channel TV3 has tapped Mastiff to produce eight episodes of Armoza Formats' celebrity interview show format How To Be, hosted by local actor Björn Kjellman (pictured, right, with pop star Eric Saade, left).
October 24, 2013

Swedish channel TV3 has tapped Mastiff to produce eight episodes of Armoza Formats’ celebrity interview show format How To Be, hosted by local actor Björn Kjellman.

The Swedish version of the primetime series will premiere on October 26, with guests set to include opera singer Marlena Ernman, chef Leif Mannerstrom, and pop star Eric Saade (who is pictured above, left, with host Kjellman, right),

How To Be was developed by Artza Productions in collaboration with Armoza Formats.

In the show, the host and celebrity switch roles, with the celebrity asking personal questions that they likely wouldn’t have answered in a regular interview.

“We are very pleased with the outcome of the show – both in terms of quality and uniqueness, and we’re very excited to finally be able to launch the show here in Sweden,” said Martin Akander, acting head of programming at Viasat’s MTG TV Scandinavia.

Avi Armoza, CEO of Armoza Formats, added: “The format gives audiences a clear view in to the psyche of the people who fascinate us most – actors, athletes, politicians and public figures – and allows them to tell all, making some compelling TV in the process.”

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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