Channel 5 in the UK has commissioned Blinging Up Baby, a one-off documentary on extremely spoiled children.
Produced by London-based Alaska, the doc will air in 2014 and goes inside the world of parents who extravagantly spend big bucks on their children, from little Christian Louboutin shoes to plastic surgery vouchers for when the child turns 16.
Blinging Up Baby will focus on the moral debate surrounding children wearing high heels or makeup, and having dyed hair before going to school.
Channel 5 director of programming Ben Frow ordered the documentary from Alaska, which has previously produced James Nesbitt’s New Zealand for ITV, The Proposers for Lifetime UK, Show Me Your Wardrobe for Sky Living and Gangs of Britain with Martin Kemp and Gary Kemp for CI.
“We can’t wait to work with Channel 5. Ben instantly got the idea from the title and saw the potential for must-see TV and a bit of a national debate,” said Alaska creative director Ian Lamarra.
“This show will feature the most intriguing and extraordinary characters from across the UK,” added Chris Fouracre, executive producer.