CineCoup adds Sean Buckley as chief content officer

Buck Productions founder Buckley (pictured) joins the Canadian film accelerator to develop its branded content strategy.
November 1, 2013

Canadian film accelerator CineCoup has appointed Sean Buckley (pictured), founder and CEO of Buck Productions, as its new chief content officer.

CineCoup CEO and founder J. Joly tells realscreen sister publication¬†Playback that Buckley, who remains as Buck’s founder and CEO, will develop CineCoup’s branded content strategy. Joly says the idea and strategy are still in development, and will include bringing bigger partners on board as part of the company’s financing structure going forward.

CineCoup will use that financing to help run the accelerator and put the dollars into branded marketing and promo opportunities. Buckley’s role will also extend to producing future content, including possible CineCoup-related TV content, Joly adds.

Buckley’s expertise in branded content includes CBC’s Mitsubishi City Chase and Canada’s Best Beauty Talent for Rogers Media and L’Oreal Paris, as well as the new docu-reality series McMorris & McMorris, a partnership between Buck and Red Bull Media House. On the film side, Buckley’s exec producer credits include Canuck films Defendor and A Beginner’s Guide to Endings.


From Playback Daily


About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at, and you can follow her on Twitter @MegKashty