Producer-distributor Endemol is to launch a premium network of connected international and local channels across platforms such as YouTube, Yahoo, AOL, MSN and Dailymotion, with an initial investment of up to €30 million (US$40.3 million).
The venture, to be named Endemol Beyond, will “invest in high-end original productions, engaging leading talent and developing international brand partnerships, with channels across the network themed by genres including comedy, entertainment, fashion, film and more,” according to Endemol, which added that selected third party programming would also be acquired.
The company will kick off the venture by targeting the expansion of existing digital video hubs in the U.S., the UK, Germany, France, Italy and Spain.
Georg Ramme, who established and leads Endemol’s digital operation in Germany, is to become MD of Endemol Beyond International, reporting to Lucas Church, the chair of Endemol’s Group Commercial Board.
In a statement, Ramme said: “The launch of Endemol Beyond will allow us to invest in a new generation of content and talent whilst leveraging Endemol’s global creativity, brands and IP. As part of a world leader in creating, producing and exploiting premium entertainment, this new venture couldn’t be more strongly positioned in the rapidly developing digital video market.”
Endemol Group president Tim Hincks added: “This scaling up of our online digital video ambition is one of the most exciting journeys Endemol has embarked on and we have the international network, the talent and the imagination to make it happen worldwide.”