The International Academy of Television Arts & Sciences is introducing a new category into the International Emmy Awards program in time for the 2014 presentation, which will recognize non-English, U.S. primetime programming.
The category will be open to any primetime program produced by a U.S. company or which first aired in the U.S. in a language 50% or more other than English. Eligible programs within the category can come from the scripted drama, comedy, telenovela, unscripted reality, variety and game show genres.
“Recent demographic trends and electoral events have made clear that the United States is becoming a multilingual country, and these developments are increasingly reflected in the country’s television programs.” said International Academy president & CEO, Bruce L. Paisner, in a statement. “The International Academy is looking forward to expanding its jurisdiction in a way that enables U.S. primetime programs primarily not in English to compete for Emmys against each other.”
The change follows a rule adopted by the Academy of Television Arts & Sciences earlier this year which extended jurisdiction in the area to the International Academy. Rules and regulations will be posted at www.iemmys.tv on December 12.