Film

MercuryMedia picks up “My Name is Salt”

London-based distributor MercuryMedia International has acquired My Name is Salt (pictured), a doc set to have its world premiere at IDFA later this month, as well as Basically, Johnny Moped.
November 18, 2013

London-based distributor MercuryMedia International has acquired My Name is Salt (pictured), a doc set to have its world premiere at IDFA later this month, as well as Basically, Johnny Moped.

My Name is Salt, a Swiss-Indian doc from Leafbird Films and director Farida Pacha, tells stories of families who make white salt every summer in a Gujarat desert; a tedious process that takes eight months.

The other film the distributor has acquired is Dartmouth Films’ Basically, John Moped, which screened at Sheffield Doc/Fest and is also playing at IDFA.

The doc profiles a forgotten punk band from Croydon in London, and also depicts suburban Britain in the 1970s.

Directed by Fred Burns, the film includes interviews with Chrissie Hynde and guitarist Captain Sensible, who is the filmmaker’s father, and tries to get to the bottom of why the band did not make it.

“These films could not be more different, but both tell compelling personal stories with huge attention to detail and character,” said Nick Ware, managing director of MercuryMedia. “We think that audiences are going to fall in love with the characters and care passionately about what happens to them.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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