Endemol North America has hired former Marker Studios exec Will Keenan (pictured) to be president of Endemol Beyond USA, effective immediately.
Keenan, formerly the VP of vertical development and network programming for the multichannel YouTube network, will oversee the launch and development of the producer-distributor’s new US$40.3 million digital channels venture. He will report to Endemol North America co-CEOs Cris Abrego and Charlie Corwin.
Endemol Beyond will invest in original productions and develop international brand partnerships for its portfolio of genre-themed international and local channels focused on comedy, entertainment, fashion and film, among other things. The channels will be available across platforms such as YouTube, Yahoo, AOL, MSN and Dailymotion. It will also acquire third-party content.
Keenan joined Maker Studios in 2011 and helped grow the company’s channel portfolio from a few hundred to more than 70,000, bringing in talent such as Margaret Cho and Adrian Grenier, and directors James Gunn and Kevin Smith. Before that he was an actor, stuntman and indie filmmaker.
Last week, Maker Studios hired Yahoo! video strategist Erin McPherson as its chief content officer.