We’ve seen it happen before – the shows that have come out of nowhere to win their nights, and the shows that have been hyped to the hilt that fizzle out like damp squibs. How do networks decide upon the shows that deserve big marketing money? What goes into a successful campaign, and how do marketing teams arrive at the right “sell” for a show? And how can networks and producers take advantage of social media to not only spread the word but create conversation and start trending? Meet marketers behind several top shows and series for what’s bound to be “the panel session of the century” (or, at least, an entertaining, informative and practical discussion).
- MIPCOM ’17