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Making Sense of Marketing

We’ve seen it happen before – the shows that have come out of nowhere to win their nights, and the shows that have been hyped to the hilt that fizzle ...
November 26, 2013

We’ve seen it happen before – the shows that have come out of nowhere to win their nights, and the shows that have been hyped to the hilt that fizzle out like damp squibs. How do networks decide upon the shows that deserve big marketing money? What goes into a successful campaign, and how do marketing teams arrive at the right “sell” for a show? And how can networks and producers take advantage of social media to not only spread the word but create conversation and start trending? Meet marketers behind several top shows and series for what’s bound to be “the panel session of the century” (or, at least, an entertaining, informative and practical discussion).

Jenny Daly
President

T Group Productions

MODERATOR

Tina Exarhos

EVP, Marketing and Multiplatform Creative

MTV and MTV2

Courteney Monroe
Chief Marketing Officer

National Geographic Channel

Lara Richardson
SVP, Marketing
Discovery Channel

Guy Slattery

EVP, Marketing

A&E Network, BIO Channel and Crime & Investigation Network

Vivi Zigler
President, Shine 360 & Digital

Shine America

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About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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