Digital

Esquire Network launches “Brotherhood” web series

The Story Lab, a division of Aegis Media, has partnered with whiskey brand Chivas and EsquireTV.com for a reality web series starring Jason Sudeikis.
November 27, 2013

The Story Lab, a division of Aegis Media, has partnered with whiskey brand Chivas and EsquireTV.com for a reality web series starring Jason Sudeikis.

Brotherhood is a 12-part series that follows the former Saturday Night Live cast member and his group of friends, including musicians Brandon Boyd and Jon Batiste, filmmaker Bryn Mooser, designer Nick Fouquet and restaurateur Maximillian Chow as they gather over dinner and drinks to discuss the redefinition of success and what it means to be “a modern gentleman.” The series also follows each of the friends for one day in their lives.

The Story Lab developed and produced the series, which runs on EsquireTV.com through mid-December.

This marks the first branded web series for Chivas and is part of the newly-launched Esquire Network’s 360-degree offerings.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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