TV

Blakeway to reveal “Secrets of Branding” for CCTV2

The Chinese state broadcaster has commissioned the UK-based company to produce a doc series exploring the stories behind more than 30 of the world's top brands.
November 28, 2013

Chinese state broadcaster CCTV2 has commissioned a doc series about the world’s top brands from Ten Alps-owned prodco Blakeway Productions.

The Secrets of Branding (8 x 50 minutes) will examine the stories behind more than 30 of the world’s most recognizable fashion, tech, auto, beverage, entertainment and retail brands, including Gucci, Disney, Burberry, Dyson and Lamborghini.

The show will feature interviews with company execs, such as inventor James Dyson, Starbucks CEO Howard Schultz and former Burberry CEO Angela Ahrendts, who will discuss the ways the companies work with governments and persist during economic downturns.

The Secrets of Branding will be executive produced by Ten Alps creative director Fiona Stourton and the series producers are Joanna Bartholomew and Matt Hill.

BBC Worldwide is distributing the series internationally.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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