TV

Blakeway to reveal “Secrets of Branding” for CCTV2

The Chinese state broadcaster has commissioned the UK-based company to produce a doc series exploring the stories behind more than 30 of the world's top brands.
November 28, 2013

Chinese state broadcaster CCTV2 has commissioned a doc series about the world’s top brands from Ten Alps-owned prodco Blakeway Productions.

The Secrets of Branding (8 x 50 minutes) will examine the stories behind more than 30 of the world’s most recognizable fashion, tech, auto, beverage, entertainment and retail brands, including Gucci, Disney, Burberry, Dyson and Lamborghini.

The show will feature interviews with company execs, such as inventor James Dyson, Starbucks CEO Howard Schultz and former Burberry CEO Angela Ahrendts, who will discuss the ways the companies work with governments and persist during economic downturns.

The Secrets of Branding will be executive produced by Ten Alps creative director Fiona Stourton and the series producers are Joanna Bartholomew and Matt Hill.

BBC Worldwide is distributing the series internationally.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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