A+E Networks’ U.S. cable channel Bio is to be rebranded as a lifestyle channel called FYI, the network said today (December 11), in a bid to appeal to a younger and more upscale audience.
Launching summer 2014, the channel – which will be overseen by Jana Bennett, the president of FYI and LMN – is in development on more than 30 potential new series, A+E said. Programming announcements are expected early next year.
Bennett will be appearing at the upcoming Realscreen Summit on Wednesday, January 29, for the “Amping Up Unscripted” session, to discuss the unscripted programming needs for the networks she oversees.
“The transition to FYI is the next phase in our strategy to bolster the A+E Networks portfolio by evolving and maturing our brands to allow for future growth in the rapidly changing media landscape,” said Nancy Dubuc, president and CEO of A+E Networks, in a statement. “FYI will be an upscale network with a younger and more modern sensibility than what we’ve seen on traditional lifestyle networks, in an effort to appeal to an audience that has been under-served on linear but thrives online.”
“FYI is defined by the world we live in today – offering viewers a less prescriptive, more adventurous approach to their taste, space, social life and look,” added Bennett. “Gone are the days where consumers are looking for experts to instruct them how to live. Together with our partners and audiences, we are building a new brand that embraces personal creativity and the sharing of the best ideas on air and online.”
Bio currently airs shows such as Mobsters, The Ghost Inside My Child, Celebrity House Hunting and Supernatural Sisters. While the channel is being rebranded, the network says the Bio brand will continue to exist on various platforms in the U.S.