Endemol is to rebrand Southern Star Entertainment as Endemol Australia.
The change was initiated by CEO Janeen Faithfull, who in the 18 months since she was appointed has overseen the return of the reality format Big Brother, along with several drama renewals. The move to rename the company follows “a significant investment in strengthening the company’s creative team with key hires across all genres,” Endemol said.
Endemol first partnered with Southern Star in 2000, before acquiring the company in 2009.
In a statement, Faithfull said: “As Endemol Australia, we’ll continue to build on the heritage and successes of Southern Star.
“Since the 70s this company has had several different incarnations and has evolved through the decades with a strong and valuable identity in drama and children’s programs, and more recently in factual, reality and entertainment. We now produce content across all genres and media.”
The rebranding process will roll out over the coming months to be in full effect by February 2014.