TV

“Ultimate Brain” heads to UK, Russia

Stockholm-based distribution company Eccho Rights has sold the rights to the Japanese game show format to prodcos in the UK, Denmark, Belgium and Russia.
December 13, 2013

Stockholm-based distribution company Eccho Rights has sold the rights to the Japanese game show format Ultimate Brain to prodcos in the UK, Denmark, Belgium and Russia.

Originally broadcast on Nippon Television Network in Japan, Ultimate Brain tasks contestants with solving questions such as how do you climb a slope covered in lotion, walk towards a large fan wearing a parachute, and more.

The production companies who picked up the rights are Zig Zag in the UK, Strix in Denmark, Sputnik in Belgium and Rossiya in Russia.

“We are delighted to have found another hot Japanese format to work with thanks to the guys at Eccho Rights,” said Danny Fenton, CEO at Zig Zag Productions. “We can see Ultimate Brain on screens here and, in fact, we are already in negotiations with a UK broadcaster.”

Ultimate Brain is everything we have come to expect from a Japanese game show and has all the ingredients of a classic primetime audience pleaser,” added Nicola Söderlund, managing partner at Eccho Rights.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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