Formats

RAI lands “I Can Do That!”

Italian pubcaster RAI has licensed Armoza's competition format I Can Do That, to be hosted by television personality Carlo Conti.
January 6, 2014

Italian pubcaster RAI has licensed Armoza’s competition format I Can Do That!, with a local version set to be hosted by television personality Carlo Conti.

Production group Banijay will partner with Armoza to bring the format to Italy. The primetime studio entertainment series will be called Si può fare!, and will launch in May on RAI1.

This is the latest format deal for I Can Do That!, with 15 global territories having previously licensed the format, including Brazil and China.

I Can Do That! sees eight celebrities challenge themselves by learning a new talent and performing it live.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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