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Brain Games’ Jason Silva probes the Millennial Mind

The millennial generation – those born after 1980 and including the extremely attractive 18-to-34 demo – is the prime target of an increasing number of cable networks. But to grab ...
January 7, 2014

The millennial generation – those born after 1980 and including the extremely attractive 18-to-34 demo – is the prime target of an increasing number of cable networks. But to grab the eyeballs of those in America’s largest generation, content programmers and creators have to learn where and how to reach them, and increasingly, give them what they want, when they want it. This session, moderated by Brain Games host Jason Silva, will present the collected wisdom of three execs deeply knowledgeable in matters millennial, and explore the viewing and media consumption habits, likes and dislikes of the millennial set, as well as the new ways networks are endeavoring to attract them.

Jason Silva

Host

Brain Games

MODERATOR

Robyn DeMarco
EVP, Programming & Content Strategy
MTV

Jamie Gutfreund
Chief Strategy Officer

The Intelligence Group

Nick Shore

Chief Creative Strategist
Astronauts Wanted

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About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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