News

Brain Games’ Jason Silva probes the Millennial Mind

The millennial generation – those born after 1980 and including the extremely attractive 18-to-34 demo – is the prime target of an increasing number of cable networks. But to grab ...
January 7, 2014

The millennial generation – those born after 1980 and including the extremely attractive 18-to-34 demo – is the prime target of an increasing number of cable networks. But to grab the eyeballs of those in America’s largest generation, content programmers and creators have to learn where and how to reach them, and increasingly, give them what they want, when they want it. This session, moderated by Brain Games host Jason Silva, will present the collected wisdom of three execs deeply knowledgeable in matters millennial, and explore the viewing and media consumption habits, likes and dislikes of the millennial set, as well as the new ways networks are endeavoring to attract them.

Jason Silva

Host

Brain Games

MODERATOR

Robyn DeMarco
EVP, Programming & Content Strategy
MTV

Jamie Gutfreund
Chief Strategy Officer

The Intelligence Group

Nick Shore

Chief Creative Strategist
Astronauts Wanted

TAGS:
,
TAGS:
,
About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

Menu

Search