Docs

Sundance ’14: Pivot, Univision acquire Cesar Chavez doc

Participant Media-owned U.S. net Pivot and Hispanic-targeting U.S. net Univision News have jointly acquired the U.S. TV rights to Sundance doc Cesar's Last Fast (pictured).
January 19, 2014

Youth-skewing U.S. net Pivot and Hispanic-targeting U.S. net Univision News have jointly acquired the U.S. TV rights to Sundance doc Cesar’s Last Fast (pictured).

The deal marks the first of 10 documentaries to be coproduced or acquired by the Participant Media- and Univision Communications-owned networks, as part of a previously announced alliance. The film will premiere simultaneously in English and Spanish on the two networks.

Cesar’s Last Fast, from Richard Ray Perez and Lorena Parlee, follows Cesar Chavez on what would be his last act of protest, a 36-day water-only fast to draw attention the effects of pesticide use on farm workers, their families and communities.

Belisa Balaban, Pivot’s senior VP of alternative programming, said: “Cesar’s Last Fast illuminates the idealism and conviction of a man who not only changed the lives of workers in his day, but also serves as a lasting inspiration for today’s generation of young activists.

“Pivot and Univision are the perfect platforms to expose audiences to Chavez’s work, spark conversation and illuminate issues.”

The deal was negotiated by Preferred Content on behalf of the filmmakers, Balaban for Pivot, and Juan Rendón, the director of Univision’s documentary unit.

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