People/Biz

Peleton acquires Creative Media, opens LA office

New York-based agency Peleton Entertainment plans to expand with the launch of a Los Angeles office and the acquisition of consulting company Creative Media.
January 24, 2014

New York-based agency Peleton Entertainment plans to expand with the launch of a Los Angeles office and the acquisition of consulting company Creative Media.

Peleton president Rob Miller will also work with Creative head Todd Berger (pictured above, right), who has been hired by the company, to package content across various entertainment sectors, including unscripted television.

Creative Media was founded in 2009 and represented content companies such as Ogilvy Entertainment, Sundance Channel, IFC and Nine8 Entertainment. Prior to forming the company, Berger was head of television at The Walking Dead firm Circle of Confusion.

“As a full-service, yet also boutique, agency, bringing Todd Berger into the fold represents a pivotal moment for Peleton,” said Miller, in a statement.

“Our clients create breakthrough franchises that warrant the kind of inventive media and branding initiatives that Todd is known for orchestrating and delivering – especially as buyers across the spectrum continue to push the boundaries of programming, and explore new content and distribution models.”

Over on the West Coast, the new office will be helmed by agent Dan Pine (pictured above, left), who has secured deals such as the Buying franchise for Destination America and Web of Lies for Investigation Discovery. He previously worked as director of development at Al Roker Entertainment.

“With current and new business opportunities taking Peleton to LA regularly, we felt the time was right to put down some roots on the West Coast,” said Miller.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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