Electus and CollegeHumor Media are uniting to launch a joint venture.
Entitled Electus Digital, the division will encompass CollegeHumor.com, Dorkly.com and WatchLOUD.com; YouTube channels WatchLOUD, Nuevon and Hungry; and production company dumbdumb, along with the newly created indie Big Breakfast, which is to be headed up by Sam Reich (pictured).
The new division will be overseen by Electus chief operating officer Drew Buckley, who will work in partnership with CollegeHumor.com’s co-founder Ricky Van Veen across creative development and audience expansion.
The partnership between Electus and CollegeHumor Media will see the formation of Big Breakfast, a production company that will focus on developing feature-length films, television content and new media projects, as well as producing existing reality shows Detroit Rubber, K-Town and Roll Models.
It will also continue producing videos for CollegeHumor.com, and will be responsible for creating original content for other digital platforms. Reich, president of Big Breakfast, was most recently the president of original content for CollegeHumor.
“This configuration represents a combination of the best of creative execution and distribution on the digital landscape,” said Buckley. “As one team, we are now able to deliver even more inventive, high-quality programming to more fans across all platforms.”
“Since we started making original video content in 2006, we’ve kept Sam and his team in-house as our own little secret. Breaking them out should really unlock their potential,” added Van Veen.