TV

Sundance Channel to rebrand as SundanceTV

U.S. cable network Sundance Channel is changing its name to SundanceTV in February, relaunching with a new logo and website.
January 27, 2014

U.S. cable network Sundance Channel is changing its name to SundanceTV in February, relaunching with a new logo and website.

The rebrand aims to support the network’s dedication to original programming, and the updated logo design is meant to reflect the “creativity, ambition and innovation” of SundanceTV’s original content, according to the network.

In addition, a new website (sundance.tv) will launch to support the rebrand, which will be tied to the launch of the network’s latest scripted series The Red Road. The logo was developed in partnership with Base Design and Johnson+Wolverton.

“We have made great strides in the past few years with our original programming and we see this as the perfect moment to mark that shift with a new name and fresh logo,” said Monica Bloom, SundanceTV’s senior VP of marketing.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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