TV

Sundance Channel to rebrand as SundanceTV

U.S. cable network Sundance Channel is changing its name to SundanceTV in February, relaunching with a new logo and website.
January 27, 2014

U.S. cable network Sundance Channel is changing its name to SundanceTV in February, relaunching with a new logo and website.

The rebrand aims to support the network’s dedication to original programming, and the updated logo design is meant to reflect the “creativity, ambition and innovation” of SundanceTV’s original content, according to the network.

In addition, a new website (sundance.tv) will launch to support the rebrand, which will be tied to the launch of the network’s latest scripted series The Red Road. The logo was developed in partnership with Base Design and Johnson+Wolverton.

“We have made great strides in the past few years with our original programming and we see this as the perfect moment to mark that shift with a new name and fresh logo,” said Monica Bloom, SundanceTV’s senior VP of marketing.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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