Digital

Will.i.am, Maker Studios embark on programming partnership

The Black Eyed Peas mastermind will produce original programming that touches on his personal interests and creative endeavors, ranging from fashion to technology and philanthropy. (Pictured: will.i.am appearing in The Voice UK)
January 30, 2014

Maker Studios and Black Eyed Peas singer/songwriter will.i.am. are going to develop and manage a new online video platform through a partnership announced this week.

The multi-hyphenate will produce original programming that touches on his interests and creative endeavors that go beyond music, including fashion, innovation, technology and philanthropy. In a statement about the partnership will.i.am, who will also help cultivate emerging talent through the new network, said Maker’s online revenue model was artist-friendly, compared to those of other MCNs and online platforms.

“Artists are paying money from their own pockets to make videos, putting them on YouTube, and not being first in line to collect the money generated from advertising. Maker Studios is bringing order to that and making it easier for artists to earn money from the content they make,” will.i.am. said.

Maker Studios also will produce and manage upcoming programming for musicians that the Black Eyed Peas mastermind collaborates with, including eight-year-old YouTube rapper Baby Kaely, teen recording artist Cody Wise, and Irish singer-songwriter Leah McFall, a runner-up on “The Voice UK” who was coached by will.i.am

The partnership also includes e-commerce, interactive and mobile initiatives.

(From Stream Daily)

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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