TV

HLN rebrands with social media approach

U.S. cable news network HLN is rebranding this year, with an eye towards captivating the millennial audience.
February 11, 2014

U.S. cable news network HLN is rebranding this year, with an eye towards captivating the millennial audience.

The network, headed up by executive VP and GM Albie Hecht, will re-format and rebrand with an approach borrowed from social media – headlines will be curated from popular sites and blogs, trending news and viral topics will be shared, and emerging social media stars will be tapped.

HLN acquired a version of the syndicated series RightThisMinute from MGM Domestic Television Distribution, which finds web videos and tells their back stories before they’ve gone viral. RightThisMinute is produced by MagicDustTelevision.

Other programming in the reality, games, clip shows and animation genres will premiere throughout the year.

The network will feature a new look and new hosts, and the social media format will impact series already on air, including Nancy Grace and Dr. Drew On Call. 

“While others report on the conversation, HLN will be a part of it,” said Hecht. “Just as MTV was adopted by a disconnected target audience that was under-served by television, HLN will be the first TV home to embrace the social media generation and champion its interests.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search