KEO Digital, Jamie Oliver launch River Cottage Food Tube

Produced by the London-based digital division of KEO Films, the online food content destination is a collaboration between Oliver (left) and River Cottage founder Hugh Fearnley-Whittingstall (right).
February 13, 2014

People obsessed with both the food they consume and its impact on the environment have a new online video destination – River Cottage Food Tube, a collaboration between River Cottage founder Hugh Fearnley-Whittingstall (pictured right) and Jamie Oliver (left) that launched on Saturday with a joint video on how to make a hearty sausage and prune casserole.

The new channel joins Jamie Oliver’s Food Tube network, which has 1.8 million monthly views and more than 600,000 subscribers, according to Google.

“Hugh’s a mate as well as a fellow campaigner and ever since he came on our live show last year, I have been encouraging him to have a go himself,” said Oliver in a statement. “I can’t wait to see what new shows he’ll be bringing to Food Tube.”

Fearnley-Whittingstall and Oliver will be joined by other River Cottage personalities such as head chef Gill Meller and expert forager John Wright as well as curing and smoking master Steven Lamb, as they “scour land and sea in search of alternative culinary treats and a sustainable lifestyle,” according to a press release.

Produced by KEO Digital, a division of KEO Films, the programming will originate from a trio of locations in England – the original River Cottage (a 65-acre working farm and cookery school near Dorset), the River Cottage Canteen in Trinity Square, Axminster, and a London studio. It will run 52 weeks a year and be hosted on a dedicated YouTube Channel and

Fearnley-Whittingstall already has proven popularity in the digital space. has 1.5 million registered users and attracts 20 million visitors, and the River Cottage brand reaches 5 million people each month via its many social media channels. In terms of filmed content, River Cottage has been the setting for several television specials and series featuring the celebrity chef and produced by KEO Films.

“The River Cottage audience is passionate, loyal and hungry for more River Cottage content,” said Nick Underhill, digital head, KEO in a statement. “Hugh’s appearances on Jamie Oliver’s Food Tube were hugely successful and proved there is an appetite for River Cottage Food Tube.”

(From StreamDaily)

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at, and you can follow her on Twitter @MegKashty