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KEO Digital, Jamie Oliver launch River Cottage Food Tube

Produced by the London-based digital division of KEO Films, the online food content destination is a collaboration between Oliver (left) and River Cottage founder Hugh Fearnley-Whittingstall (right).
February 13, 2014

People obsessed with both the food they consume and its impact on the environment have a new online video destination – River Cottage Food Tube, a collaboration between River Cottage founder Hugh Fearnley-Whittingstall (pictured right) and Jamie Oliver (left) that launched on Saturday with a joint video on how to make a hearty sausage and prune casserole.

The new channel joins Jamie Oliver’s Food Tube network, which has 1.8 million monthly views and more than 600,000 subscribers, according to Google.

“Hugh’s a mate as well as a fellow campaigner and ever since he came on our live show last year, I have been encouraging him to have a go himself,” said Oliver in a statement. “I can’t wait to see what new shows he’ll be bringing to Food Tube.”

Fearnley-Whittingstall and Oliver will be joined by other River Cottage personalities such as head chef Gill Meller and expert forager John Wright as well as curing and smoking master Steven Lamb, as they “scour land and sea in search of alternative culinary treats and a sustainable lifestyle,” according to a press release.

Produced by KEO Digital, a division of KEO Films, the programming will originate from a trio of locations in England – the original River Cottage (a 65-acre working farm and cookery school near Dorset), the River Cottage Canteen in Trinity Square, Axminster, and a London studio. It will run 52 weeks a year and be hosted on a dedicated YouTube Channel and RiverCottage.com.

Fearnley-Whittingstall already has proven popularity in the digital space. RiverCottage.com has 1.5 million registered users and attracts 20 million visitors, and the River Cottage brand reaches 5 million people each month via its many social media channels. In terms of filmed content, River Cottage has been the setting for several television specials and series featuring the celebrity chef and produced by KEO Films.

“The River Cottage audience is passionate, loyal and hungry for more River Cottage content,” said Nick Underhill, digital head, KEO in a statement. “Hugh’s appearances on Jamie Oliver’s Food Tube were hugely successful and proved there is an appetite for River Cottage Food Tube.”

(From StreamDaily)

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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