Digital

Univision courts digital-native audiences with production arm

La Fabrica UCI will develop scripted and unscripted original programming, aimed at millennials, for the Spanish-language media company's numerous digital verticals.
February 18, 2014

Univision Communications has launched La Fabrica UCI, an in-house production arm that’s part of the New York-based Spanish language media company’s broad, long-term commitment to digital.

“The content will be a combination of long-form and short-form, in Spanish and English, both scripted and non-scripted,” Boris Gartner, VP and GM of La Fabrica UCI, tells realscreen‘s sister publication StreamDaily.

borisGartner will lead the venture as it develops programming for Univision’s digital verticals, which includes content hub UVideos.com; music network Uforia; as well as millennial-facing YouTube channel Flama. The type of programming La Fabrica UCI develops through partnerships, acquisitions and in-house development at studios in New York City and Miami, will vary depending on which platform it will be housed on, he says. But the target demo will remain constant: digital-native Hispanic audiences, coveted by advertisers.

La Fabrica UCI’s first original digital series, Medicina Desconocida (Strange Medicine), is now streaming on UVideos.com. The 12-episode, half-hour show (pictured) is about Dr. Juan Rivera’s search for exotic medicines and ancient remedies around the world — a search that pits him against alligators, peyote and poisonous snakes.

“We will have a dedicated team for each of the digital brands and a fully-staffed NYC studio. The majority of the staff will be dedicated to producing content. We will also develop a partner network throughout the U.S. and Latin America,” Gartner (pictured left) says.

An example of one of these partnerships is the recently announced “Variety Latino – powered by Univision,” aimed at providing global entertainment industry coverage to America’s Spanish speakers. VarietyLatino.com is launching Feb. 27 — just in time to provide Oscar coverage in Spanish.

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