Digital

Core Media Group, Popsugar pen deal

Core Media Group has partnered with female lifestyle media company Popsugar for a development and distribution pact covering both unscripted and scripted projects for the web and TV.
February 20, 2014

Core Media Group has partnered with female lifestyle media company Popsugar for a development and distribution pact covering both unscripted and scripted projects for the web and TV.

The content that will come out of the agreement will target women aged 18-40 and will be distributed across broadcast, cable and online.

Jen O’Connell, head of U.S. television for Core Media Group, and her team will work alongside the Popsugar team to create content specifically for the web, and in turn all of Popsugar’s existing content will be considered for television.

The two companies will also develop shows that can launch on Popsugar’s properties before heading to cable or broadcast.

Core Media Group – which has a portfolio that includes American Idol prodco 19 Entertainment and Sharp Entertainment – will manage the joint television projects, while Popsugar, which owns entertainment and lifestyle hub Popsugar.com, will manage the online joint projects.

“Core Media Group and Popsugar are experts in their respective fields,” said O’Connell. “With strong, combined ties to both the traditional and online entertainment communities, this collaboration makes sense on every level.”

“As we continue our rapid growth in video, we want to partner with the best production talent in the business, and Core Media Group is high on our list,” added David Grant, president of Popsugar Studios. “They have it all – forward‐thinking execs, solid network relationships and an impressive portfolio of producers and talent.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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