TV

ITV buys Danish indie United

UK broadcaster ITV is continuing its prodco shopping spree, acquiring Danish factual and entertainment indie United, for an undisclosed sum.
February 28, 2014

UK broadcaster ITV is continuing its prodco shopping spree, acquiring Danish factual and entertainment indie United, for an undisclosed sum.

United was founded in 2012 by producers Louise Ellerbæk and Mads Lund, and specialises in factual, entertainment and reality shows in Denmark, with an emphasis on international formats.

Paul Buccieri, MD of ITV Studios International and president and CEO of ITV Studios US Group, said: “The acquisition of United further strengthens our production capabilities in the Nordics.

“The company has a great track record in the region, with two exceptional and experienced leaders at the helm. I am delighted to welcome them to the ITV group and look forward to helping them realise their ambitions both in the Nordics and internationally.”

Lund has a background in journalism and is a former Editor at TV2 Denmark. Ellerbæk, meanwhile, has worked as an executive producer for TV2 and SBS/Kanal 4.

In a joint statement, Lund and Ellerbæk added: “ITV has a fantastic history in entertainment and formatted factual.  We are looking forward to collaborating on formats and programmes with our sister ITV companies in the Nordic region.”

The deal comes after ITV earlier this month acquired a majority stake in the U.S. indie DiGa Vision.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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