TV

ITV buys Danish indie United

UK broadcaster ITV is continuing its prodco shopping spree, acquiring Danish factual and entertainment indie United, for an undisclosed sum.
February 28, 2014

UK broadcaster ITV is continuing its prodco shopping spree, acquiring Danish factual and entertainment indie United, for an undisclosed sum.

United was founded in 2012 by producers Louise Ellerbæk and Mads Lund, and specialises in factual, entertainment and reality shows in Denmark, with an emphasis on international formats.

Paul Buccieri, MD of ITV Studios International and president and CEO of ITV Studios US Group, said: “The acquisition of United further strengthens our production capabilities in the Nordics.

“The company has a great track record in the region, with two exceptional and experienced leaders at the helm. I am delighted to welcome them to the ITV group and look forward to helping them realise their ambitions both in the Nordics and internationally.”

Lund has a background in journalism and is a former Editor at TV2 Denmark. Ellerbæk, meanwhile, has worked as an executive producer for TV2 and SBS/Kanal 4.

In a joint statement, Lund and Ellerbæk added: “ITV has a fantastic history in entertainment and formatted factual.  We are looking forward to collaborating on formats and programmes with our sister ITV companies in the Nordic region.”

The deal comes after ITV earlier this month acquired a majority stake in the U.S. indie DiGa Vision.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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