TruTV is getting its motors running with its first reality-competition show, a car design series called Motor City Masters (pictured).
In a search for America’s next great car designer, the Brooke Burns-hosted series – produced by Bunim/Murray Productions and Aegis Media’s Story Lab – will test the creative expertise of 10 designers, who will be tasked with creating new and functional concept cars based on a theme.
The cars will then be judged by Automobile magazine editor-in-chief Jean Jennings, car designer Harald Belker and a different celebrity guest judge each week. The remaining two competitors will face off in front of Chevrolet’s car design experts, and the winner will receive a 2014 Camaro Z28 and US$100,000.
The 10-episode series started production in Los Angeles this week (February 24) and will premiere on TruTV in the U.S. this summer, with a season finale taking place in Detroit. It is produced in collaboration with Chevrolet.
“As TruTV’s first venture into the reality-competition genre, Motor City Masters marks an important step in our strategy to diversify TruTV’s programming slate and develop the TruTV brand,” said Chris Linn, president and head of programming for the network, in a statement.
“The challenges they face will push them to really think about what the American public wants in a car and how the car can better serve their needs,” added Jonathan Murray, chairman of Bunim/Murray Productions.
The executive producers for Motor City Masters are Jonathan Murray, Gil Goldschein, Rick de Oliveira and Scott Freeman from Bunim/Murray Productions, as well as Lisa Eisenpresser from Story Lab. Kirk Durham is co-EP.