Australian broadcaster Seven Network is launching a joint venture production company with two former key executives from London-based Maverick Television.
7Wonder will be led by chief creative officer Alex Fraser (right), who was joint CEO at Maverick Television for close to two decades, and CEO Liza Abbott (left), who worked at Maverick in a commercial capacity following a stint of close to 10 years at ITV.
Simon Ellse rounds out the senior executive team as CFO.
The prodco will focus on the creation of new programs and formats geared initially for the UK market, and its launch follows the recent formation of the joint venture between Seven and Beyond Productions, 7Beyond. Factual programs and formats airing on Seven include My Kitchen Rules and Border Security.
“7Wonder underlines a key part of our strategy for today and in the future: the expansion of our presence in the production of content,” said Tim Worner, CEO of Seven Network parent company Seven West Media, in a statement.
“Liza, Simon and I knew from the outset the partner we wanted was Seven so we didn’t do a ‘beauty parade’ or go to market,” added Fraser. “It was very important to us to be in a creative partnership and enjoy a two-way sharing of ideas. With support from Sydney, we’re able to keep overheads to a minimum and so our model is built around ‘putting money on screen.’”
Fraser announced her departure from Maverick Television in July of last year.