Core Media Group and UK-based format shop Big Minded are collaborating on a joint venture geared towards discovering, creating and developing formats that can travel worldwide.
As part of the venture, Core Media Group, parent company to American Idol and So You Think You Can Dance in addition to other production properties and brands, will work with the UK company founded by Chris Graves and Jolene Ellis to sell formats to U.S. and European broadcasters while also investing in Big Minded’s UK development division.
The UK company devises formats in-house and then pitches them directly to broadcasters, working with commissioners to find the right production partners for each project. Graves and Ellis are credited as co-creators of ITV’s Celebrity Juice and MTV UK’s Geordie Shore.
“We are impressed with Big Minded’s energy and creativity, and their focused approach to the business of generating smart ideas that have real international appeal,” said Clare Thompson, creative director, international, for CORE Media Group, in a statement.
“CORE’s international clout, resources and collective industry pedigree will supersize our business model, while allowing us to retain our independence in the U.K. television market,’ added Big Minded’s Chris Graves.