Digital

Dogwoof launching doc-centric digital distribution platform

UK distributor Dogwoof is aiming to help filmmakers get their work on top digital platforms with the launch of a distribution model entitled IF365, which goes live this month. (Pictured: Head Games: The Global Concussion Crisis)
March 7, 2014

UK distributor Dogwoof is aiming to help filmmakers get their work on top digital platforms with the launch of a distribution model entitled IF365, which goes live this month.

IF365 will use Dogwoof’s relationship with platforms such as iTunes and Netflix to showcase feature documentaries such as Head Games: The Global Concussion Crisis (pictured above) - Steve James’ study of the chronic effects of repetitive head trauma in sports – which will kick off the initiative. Films will be selected for their appeal to either general audiences or special-interest communities.

The ultimate goal will be to bring more top documentaries into the initiative and integrate IF365 into existing Dogwoof platforms such as Popup Cinema and Dogwoof TV.

“Our aim is simple: to create a transparent service that helps filmmakers get onto the leading digital film platforms, and look after those films and filmmakers,” said Dogwoof founder Andy Whittaker in a statement. “Starting from the launch with Head Games, we will grow the service and learn along the way how to make it better for filmmakers.”

James added: “The beauty of [IF365] is it will give people greater opportunity to see Head Games, and this issue of concussion is so important right now that I think the more people that can see this film and learn from this film, the better.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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