Digital

Barcroft Media extends deal with Yahoo Screen

London-headquartered Barcroft Media has extended its relationship with Yahoo UK, in a deal that will see its short-form videos housed in a Barcroft TV hub and seeded across Yahoo's global network.
March 11, 2014

Barcroft Media, a London-headquartered content producer and distributor, has extended its relationship with Yahoo UK, in a deal that will see its short-form videos housed in a Barcroft TV hub and seeded across Yahoo’s global network.

Barcroft specializes in short-form popular factual content that is syndicated to digital platforms, news outlets, and traditional broadcasters. The company also hosts these videos on a YouTube channel,

SamBarcroft“The Yahoo deal is the latest in a strategy that sees us roll out Barcroft TV [to] all the major video portals,” says Sam Barcroft, founder and CEO of Barcroft Media (pictured right).

Barcroft’s videos specialize in showing world wonders such as this waterfall of fire, or are profiles of people or events, such as these urban adventurers who scale world skyscrapers. The company has production newsrooms in London, New York and New Delhi.

In addition to Barcroft Media’s in-house produced material, the company’s team of researchers hunt down user-generated content with the most viral potential, then negotiate representation and licensing agreements with the rights holders.

The Yahoo deal soft-launched in mid-February and follows a licensing relationship the companies had for some time. It is the latest sample of Barcroft’s plans to build audiences before launching into development of longer-form content.

From Stream Daily

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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