Digital

Barcroft Media extends deal with Yahoo Screen

London-headquartered Barcroft Media has extended its relationship with Yahoo UK, in a deal that will see its short-form videos housed in a Barcroft TV hub and seeded across Yahoo's global network.
March 11, 2014

Barcroft Media, a London-headquartered content producer and distributor, has extended its relationship with Yahoo UK, in a deal that will see its short-form videos housed in a Barcroft TV hub and seeded across Yahoo’s global network.

Barcroft specializes in short-form popular factual content that is syndicated to digital platforms, news outlets, and traditional broadcasters. The company also hosts these videos on a YouTube channel,

SamBarcroft“The Yahoo deal is the latest in a strategy that sees us roll out Barcroft TV [to] all the major video portals,” says Sam Barcroft, founder and CEO of Barcroft Media (pictured right).

Barcroft’s videos specialize in showing world wonders such as this waterfall of fire, or are profiles of people or events, such as these urban adventurers who scale world skyscrapers. The company has production newsrooms in London, New York and New Delhi.

In addition to Barcroft Media’s in-house produced material, the company’s team of researchers hunt down user-generated content with the most viral potential, then negotiate representation and licensing agreements with the rights holders.

The Yahoo deal soft-launched in mid-February and follows a licensing relationship the companies had for some time. It is the latest sample of Barcroft’s plans to build audiences before launching into development of longer-form content.

From Stream Daily

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

Menu

Search