Barcroft Media, a London-headquartered content producer and distributor, has extended its relationship with Yahoo UK, in a deal that will see its short-form videos housed in a Barcroft TV hub and seeded across Yahoo’s global network.
Barcroft specializes in short-form popular factual content that is syndicated to digital platforms, news outlets, and traditional broadcasters. The company also hosts these videos on a YouTube channel,
Barcroft’s videos specialize in showing world wonders such as this waterfall of fire, or are profiles of people or events, such as these urban adventurers who scale world skyscrapers. The company has production newsrooms in London, New York and New Delhi.
In addition to Barcroft Media’s in-house produced material, the company’s team of researchers hunt down user-generated content with the most viral potential, then negotiate representation and licensing agreements with the rights holders.
The Yahoo deal soft-launched in mid-February and follows a licensing relationship the companies had for some time. It is the latest sample of Barcroft’s plans to build audiences before launching into development of longer-form content.
From Stream Daily