People/Biz

Endemol Beyond Spain names managing director

Endemol has hired Francisco Asensi, who was previously in charge of digital strategy at Spanish public broadcaster RTVE, to be MD of Endemol Beyond Spain.
March 11, 2014

Endemol is continuing to build its international digital division Endemol Beyond with another key hire in Europe. The company announced on Tuesday (March 11) that Francisco Asensi has been brought on board to lead business initiatives in Spain.

As managing director of Endemol Beyond Spain, Asensi (pictured) will oversee the expansion of MCN Tuiwok Studios, which launched on YouTube last year featuring some of Spain’s most popular YouTubers. The network is comprised of more than 65 channels and attracts about 40 million monthly views.

Previously,¬†Asensi played a key role in the digital transformation of Spanish public broadcaster RTVE, where he was director of business development and digital strategy. There, he directed the company’s multi-platform strategy, including video on demand initiative RTVE a la carta, and forged partnerships with platforms and brands such as Google, Apple, Microsoft, Sony, Samsung and Amazon.

Endemol Beyond launched last November as the entertainment company’s digital network of international and local channels across YouTube, Yahoo, AOL, MSN, Dailymotion and others. As part of this venture, Endemol is investing in original productions and developing international brand partnerships across its comedy, entertainment, fashion and film verticals.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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