Formats

Brazil heads “Back to the Date”

Brazilian broadcaster Rede Record has licensed the Israeli company's factual entertainment format, which sees couples revisit their pasts in an effort to get "a second chance to fall in love."
March 14, 2014

Brazilian broadcaster Rede Record has licensed Tel Aviv-based Armoza Formats’ factual entertainment format Back to the Date, which sees couples revisit their pasts in an effort to get “a second chance to fall in love.”
The format, developed by Michal Yanai, sees couples relive their happiest times together, as represented by a particular photo from their photo albums. The couple will also receive help from a team of experts, geared towards bringing the couple back to happier, healthier times.
The broadcaster has also licensed other Armoza properties, including I Can Do That, due to launch in April; and the ambush game show Special Delivery and dating format Nobody’s Perfect, both slated to air later this year.
Back to the Date is a feel-good format that gives couples a second chance to fall in love,” said Armoza Formats CEO Avi Armoza in a statement. “It is not about quick fixes or new fads, but understanding that sometimes life gets in the way of the spark you used to have with your partner.”

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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