Formats

Brazil heads “Back to the Date”

Brazilian broadcaster Rede Record has licensed the Israeli company's factual entertainment format, which sees couples revisit their pasts in an effort to get "a second chance to fall in love."
March 14, 2014

Brazilian broadcaster Rede Record has licensed Tel Aviv-based Armoza Formats’ factual entertainment format Back to the Date, which sees couples revisit their pasts in an effort to get “a second chance to fall in love.”
The format, developed by Michal Yanai, sees couples relive their happiest times together, as represented by a particular photo from their photo albums. The couple will also receive help from a team of experts, geared towards bringing the couple back to happier, healthier times.
The broadcaster has also licensed other Armoza properties, including I Can Do That, due to launch in April; and the ambush game show Special Delivery and dating format Nobody’s Perfect, both slated to air later this year.
Back to the Date is a feel-good format that gives couples a second chance to fall in love,” said Armoza Formats CEO Avi Armoza in a statement. “It is not about quick fixes or new fads, but understanding that sometimes life gets in the way of the spark you used to have with your partner.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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