TV

Discovery teams with Chinese pay-TV channel

Discovery Communications is partnering with Chinese digital TV media group WASU's pay-TV channel for a content deal that will further Discovery's presence in the Chinese market.
March 20, 2014

Discovery Communications is partnering with Chinese digital TV media group WASU’s pay-TV channel for a content deal that will further Discovery’s presence in the Chinese market.

Through the partnership, Discovery will serve as a channel and content consultant to WASU’s subscriber-only Qiu Suo channel, which launched March 16 and features content from Discovery Channel, TLC and Animal Planet.

“This content partnership with WASU complements Discovery’s 20-year history of providing high-quality, non-fiction programming to the Chinese market,” said JB Perrette, president of Discovery Networks International, in a statement.

“Through WASU’s new channel, Qiu Suo, Chinese viewers now have 24/7 access to the best of Discovery’s factual and lifestyle programming. Discovery’s content deal with WASU underscores our strategy of partnering with top media players and brands in key international markets to strengthen our leadership as the number one pay-TV programmer in the world.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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