Unscripted

MIPTV Picks 2014: Dropped

This format, originating from Sweden, sees celebrities taken by helicopter into some of the most remote locations on the planet, left to fend for themselves without food, maps or help of any kind.
March 21, 2014


Partners: Mastiff Sweden for TV4; distributed by Zodiak Rights
Length/volume: 60 minute or 90 minute format only
Aired: January 2014 (Sweden)
Rights available: Worldwide

The survival genre is enjoying a massive uptick lately, with series such as Discovery’s Naked and Afraid putting a new spin on the perilous proceedings. This format, originating from Sweden, sees celebrities taken by helicopter into some of the most remote locations on the planet, left to fend for themselves without food, maps or help of any kind. Divided into two teams, the participants must rely on their own wits to reach civilization and in the final, only one person can emerge as a victor. On TV4, the original version of the show, The Greatest Adventure, racked up a 30% audience share for its final episode.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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