Partners: Mastiff Sweden for TV4; distributed by Zodiak Rights
Length/volume: 60 minute or 90 minute format only
Aired: January 2014 (Sweden)
Rights available: Worldwide
The survival genre is enjoying a massive uptick lately, with series such as Discovery’s Naked and Afraid putting a new spin on the perilous proceedings. This format, originating from Sweden, sees celebrities taken by helicopter into some of the most remote locations on the planet, left to fend for themselves without food, maps or help of any kind. Divided into two teams, the participants must rely on their own wits to reach civilization and in the final, only one person can emerge as a victor. On TV4, the original version of the show, The Greatest Adventure, racked up a 30% audience share for its final episode.