TV

Discovery launching female-targeted ID Xtra

Discovery Networks Central & Eastern Europe, Middle East and Africa is to launch Investigation Discovery offshoot ID Xtra, a female-focused mystery and suspense channel, on April 1. (Pictured: Tabloid host Jerry Springer)
March 24, 2014

Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) is to launch Investigation Discovery offshoot ID Xtra, a women-targeting mystery and suspense channel, on April 1. (Pictured: Tabloid host Jerry Springer)

The channel, which will focus on real-life mysteries and suspense programming, will be available on large platforms in markets such as Russia, Hungary, Bulgaria, Czech Republic, Macedonia, Montenegro and Bosnia.

The ID Xtra line-up includes the Jerry Springer-hosted Tabloid, which investigates the stories behind infamous American headlines; House of Horrors: Kidnapped, on the world’s most famous kidnapping stories; Redrum, in which murders are examined from the scene of the crime going backwards; and Crime with Tamron Hall, an investigative news program helmed by the MSNBC host. 

“Mystery and suspense is one of the fastest growing genres in pay-TV and Discovery is in pole position leading the category,” said Paul Welling, senior VP and head of channels at Discovery Networks CEEMEA, in a statement. “According to extensive research and based on our experience in Western markets, this type of content is primarily appealing for female audiences and generates one of the longest tune-ins in all television – up to 50 minutes.”

Welling will be joined by Springer at MIPDOC on April 6 to discuss the launch of ID Xtra.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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