TV

Discovery launching female-targeted ID Xtra

Discovery Networks Central & Eastern Europe, Middle East and Africa is to launch Investigation Discovery offshoot ID Xtra, a female-focused mystery and suspense channel, on April 1. (Pictured: Tabloid host Jerry Springer)
March 24, 2014

Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) is to launch Investigation Discovery offshoot ID Xtra, a women-targeting mystery and suspense channel, on April 1. (Pictured: Tabloid host Jerry Springer)

The channel, which will focus on real-life mysteries and suspense programming, will be available on large platforms in markets such as Russia, Hungary, Bulgaria, Czech Republic, Macedonia, Montenegro and Bosnia.

The ID Xtra line-up includes the Jerry Springer-hosted Tabloid, which investigates the stories behind infamous American headlines; House of Horrors: Kidnapped, on the world’s most famous kidnapping stories; Redrum, in which murders are examined from the scene of the crime going backwards; and Crime with Tamron Hall, an investigative news program helmed by the MSNBC host. 

“Mystery and suspense is one of the fastest growing genres in pay-TV and Discovery is in pole position leading the category,” said Paul Welling, senior VP and head of channels at Discovery Networks CEEMEA, in a statement. “According to extensive research and based on our experience in Western markets, this type of content is primarily appealing for female audiences and generates one of the longest tune-ins in all television – up to 50 minutes.”

Welling will be joined by Springer at MIPDOC on April 6 to discuss the launch of ID Xtra.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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