TV

Discovery launching female-targeted ID Xtra

Discovery Networks Central & Eastern Europe, Middle East and Africa is to launch Investigation Discovery offshoot ID Xtra, a female-focused mystery and suspense channel, on April 1. (Pictured: Tabloid host Jerry Springer)
March 24, 2014

Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) is to launch Investigation Discovery offshoot ID Xtra, a women-targeting mystery and suspense channel, on April 1. (Pictured: Tabloid host Jerry Springer)

The channel, which will focus on real-life mysteries and suspense programming, will be available on large platforms in markets such as Russia, Hungary, Bulgaria, Czech Republic, Macedonia, Montenegro and Bosnia.

The ID Xtra line-up includes the Jerry Springer-hosted Tabloid, which investigates the stories behind infamous American headlines; House of Horrors: Kidnapped, on the world’s most famous kidnapping stories; Redrum, in which murders are examined from the scene of the crime going backwards; and Crime with Tamron Hall, an investigative news program helmed by the MSNBC host. 

“Mystery and suspense is one of the fastest growing genres in pay-TV and Discovery is in pole position leading the category,” said Paul Welling, senior VP and head of channels at Discovery Networks CEEMEA, in a statement. “According to extensive research and based on our experience in Western markets, this type of content is primarily appealing for female audiences and generates one of the longest tune-ins in all television – up to 50 minutes.”

Welling will be joined by Springer at MIPDOC on April 6 to discuss the launch of ID Xtra.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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