TV

A&E to follow “The Herbert Brothers”

U.S. net A&E Network has ordered The Herbert Brothers (working title), an 8 x 30-minutes series following five brothers who launched an advertising empire after creating a viral hit Super Bowl commercial.
April 1, 2014

U.S. net A&E Network has ordered The Herbert Brothers (working title), an 8 x 30-minutes series following five brothers who launched an advertising empire after creating a viral hit Super Bowl commercial.

The series, from UK indie Zig Zag Productions, is in production now and slated to premiere this summer.

Set in Batesville, Indiana, the show follows the titular Herbert brothers, whose homemade commercial won the ‘Doritos Crash the Super Bowl’ contest and ranked in first place on the USA Today ad meter.

The family took their US$1 million winnings, established an advertising agency, and continue develop commercials for major brands, including Pepsi and Go Daddy.

The exec producers for Zig Zag are Matt Gould, Danny Fenton and Mark Efman, and the EP for A&E is Lily Neumeyer.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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