U.S. net A&E Network has ordered The Herbert Brothers (working title), an 8 x 30-minutes series following five brothers who launched an advertising empire after creating a viral hit Super Bowl commercial.
The series, from UK indie Zig Zag Productions, is in production now and slated to premiere this summer.
Set in Batesville, Indiana, the show follows the titular Herbert brothers, whose homemade commercial won the ‘Doritos Crash the Super Bowl’ contest and ranked in first place on the USA Today ad meter.
The family took their US$1 million winnings, established an advertising agency, and continue develop commercials for major brands, including Pepsi and Go Daddy.
The exec producers for Zig Zag are Matt Gould, Danny Fenton and Mark Efman, and the EP for A&E is Lily Neumeyer.