TV

A&E to follow “The Herbert Brothers”

U.S. net A&E Network has ordered The Herbert Brothers (working title), an 8 x 30-minutes series following five brothers who launched an advertising empire after creating a viral hit Super Bowl commercial.
April 1, 2014

U.S. net A&E Network has ordered The Herbert Brothers (working title), an 8 x 30-minutes series following five brothers who launched an advertising empire after creating a viral hit Super Bowl commercial.

The series, from UK indie Zig Zag Productions, is in production now and slated to premiere this summer.

Set in Batesville, Indiana, the show follows the titular Herbert brothers, whose homemade commercial won the ‘Doritos Crash the Super Bowl’ contest and ranked in first place on the USA Today ad meter.

The family took their US$1 million winnings, established an advertising agency, and continue develop commercials for major brands, including Pepsi and Go Daddy.

The exec producers for Zig Zag are Matt Gould, Danny Fenton and Mark Efman, and the EP for A&E is Lily Neumeyer.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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