BBC Worldwide (BBCWW) has appointed Joyce Yeung (pictured) to the newly created role of exec VP of global content sales, as its exec VP of CEMA, Ian McDonough, departs to join Turner Broadcasting.
McDonough is to become Turner’s senior VP and MD of Northern Europe, based in London, and will be replaced at BBCWW on an interim basis by finance director of global markets Grant Welland.
BBCWW president of global markets Paul Dempsey said: “Ian’s pioneering approach to CEMA has been integral to building a strong business across the region and we are very proud of what he has achieved.”
In her new role, Yeung – who was previously BBCWW’s exec VP and general manager for Asia – will represent sales in the content planning and acquisition process, working closely with the genre teams, territory leadership and brands and content acquisition teams.
As she relocates to London, David Weiland will become exec VP for Asia, having previously served as exec VP for Western Europe.
Joerg Bachmaier, exec VP of international production, will take over as interim exec VP for Western Europe, before moving back to the U.S. for BBCWW.