People/Biz

Shine taps Ball for digital business development role

Shine International, the sales and distribution arm of Shine Group, has appointed Kerry Ball (pictured) to the newly created role of senior VP of digital business development.
April 1, 2014

Shine International, the sales and distribution arm of Shine Group, has appointed Kerry Ball to the newly created role of senior VP of digital business development, where she will lead an international digital sales strategy and manage day-to-day sales for digital and home entertainment platforms.

The duties were previously carried out on a consultancy basis by digital media and content expert Gordon Synn, who brokered VoD deals such as two series of The Hour for Amazon, global multi-title agreements with Netflix and a library deal with Hulu. He will handover to Ball before completing his contract.

Ball, who will start at Shine’s London office mid-April and report to CEO Nadine Nohr, previously worked as VP of Europe for Canadian digital entertainment group Stingray Digital, where she led sales and business development and oversaw the region’s office.

Prior to this, she spent eight years at NBCUniversal, where she ultimately served as VP of international new media and negotiated film and television properties’ rental or ownership on digital platforms. She also worked as director of business development and strategic planning for Universal Studios.

“Digital is a key area for ourselves and our industry,” said Nohr in a statement. “Gordon has helped us establish a strong foundation in this area and been a brilliant collaborator. We are very appreciative of all his insights and help, both to date and in ensuring a seamless transition. Kerry joins us with expertise drawn from both start-up and studio roles.”

About The Author
Jillian Morgan is a staff writer at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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