Shine International, the sales and distribution arm of Shine Group, has appointed Kerry Ball to the newly created role of senior VP of digital business development, where she will lead an international digital sales strategy and manage day-to-day sales for digital and home entertainment platforms.
The duties were previously carried out on a consultancy basis by digital media and content expert Gordon Synn, who brokered VoD deals such as two series of The Hour for Amazon, global multi-title agreements with Netflix and a library deal with Hulu. He will handover to Ball before completing his contract.
Ball, who will start at Shine’s London office mid-April and report to CEO Nadine Nohr, previously worked as VP of Europe for Canadian digital entertainment group Stingray Digital, where she led sales and business development and oversaw the region’s office.
Prior to this, she spent eight years at NBCUniversal, where she ultimately served as VP of international new media and negotiated film and television properties’ rental or ownership on digital platforms. She also worked as director of business development and strategic planning for Universal Studios.
“Digital is a key area for ourselves and our industry,” said Nohr in a statement. “Gordon has helped us establish a strong foundation in this area and been a brilliant collaborator. We are very appreciative of all his insights and help, both to date and in ensuring a seamless transition. Kerry joins us with expertise drawn from both start-up and studio roles.”